I had another breakthrough about my Squarespace templates recently. I’ve been looking at shops with a lot of products and trying to understand how they manage to keep creating at that pace. One pattern keeps coming up: they productise their work.

If you've followed me for any length of time, you probably know I have a habit of tinkering with my website. I'm a designer. I'm not sure I'm physically capable of looking at my own site for too long without eventually thinking, Hmm... I could change that.

January rolls around, and suddenly everyone’s announcing a “new era.” New colours. New fonts. New niche. New personality.And honestly? If you’ve been feeling the itch to rebrand or completely redo your website, I get it. A fresh start feels clean, motivating, and even a little like relief. But most of the time, that urge isn’t about branding at all. It’s about pressure.