Petal & Fold for Artisan Makers & Lifestyle Brands
Handcrafted Intimacy | Romantic & Restrained | Cereal-meets-Slow-LivingSay hello to Petal & Fold. This semi-custom brand kit is designed for the maker who is ready to elevate their craft into a cohesive brand. Ideally suited for florists, product designers, and lifestyle artisans, this suite moves away from the "cottagecore" and "maximalist botanical" aesthetics to embrace something far more refined: Intentional Simplicity.
Who is this for?
This kit is curated for the "Thoughtful Maker." It is perfect for:
Floral Designers specialising in seasonal, foraged, and minimalist arrangements
Object-Based Brands creating handcrafted goods, ceramics, textiles, or small-batch products
Lifestyle Artisans who approach their work as ritual and their business as a practice
Creatives who want to attract clients seeking one-of-a-kind pieces for intimate gatherings, slow weddings, and homes that prioritize meaning over volume
What You'll GetDeliverables
Logo Suite (Primary, Secondary & Brandmark)
Typography System
Colour Palette
Brand Marks / Watermarks
Business Card Design
1 round of refinement
5 Social Media Launch Graphics
Mini Brand Style Guideline
What Gets Customised
The Process
I will change your business name, tagline (if you have one), commencement year, logo, and colour palette, and create new elements such as a pattern, or illustration.Your new colour palette and fonts to headers, body text, buttons, and other site elements for a cohesive look.
Customise each page's background colours, images, and layouts to align with your new branding.
These brand kits have been thoughtfully designed to showcase your unique style and brand voice.
Frequently Asked Questions
Still have questions? Send me a message and I will be happy to help you.
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I will change your business name, tagline (if you have one), commencement year, logo, and colour palette, and create new elements such as a pattern, or illustration.
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Once you decide on a brand kit and submit the design questionnaire and your Pinterest board, I will contact you with any queries or feedback. If your brand incorporates custom illustrations, it might take an extra few days, but the entire process can take about 2 weeks (sometimes sooner).
Please note: I will customise one brand per client, it will be on a first-in, first-served basis.
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Nope! These brand kits are only five times to maintain their uniqueness and will be adapted to your unique brand.
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Absolutely. This is designed specifically for you. You keep your existing pages and content; you are simply upgrading the visual "skin" of the site with these new assets.
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No. Since I do the customisation work for you, you don't need Photoshop or Canva. You will receive the finished files ready to upload directly to Squarespace.
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Yes! While these kits are perfect for styling a website, the files included (Profile pictures, watermarks, etc.) work perfectly for Instagram, Facebook, and print materials.
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You will be granted a non-exclusive, non-transferable, and non-sublicensable license. The Pre-made brands, however, are not exclusive and can be sold up to 5 times each.
If you are interested in a completely customised brand identity, please don’t hesitate to contact me, and I will provide you with a tailored proposal for your project, investment starts at $2000 AUD (US$1,394.47 approx.)
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Due to it being a digital item, all sales are final and no refunds will be given. Sorry.
If you are feeling unsure or hesitant, please don't hesitate to contact me with any questions you may have.
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Due to licensing laws, I cannot "resell" font files directly. However, I’ve done the scouting for you! Your kit includes a PDF with direct links to where you can purchase the font licenses. Most are very affordable (often under $30), and owning your own license ensures your business is legally protected as you grow.
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Additional revisions that exceed one round will be billed at an hourly rate.